Aspera, IT Software Developer
This IT software company needed a brand refresh that simplified their message and mission. I moved the story from an internal engineering view to a marketing-friendly customer perspective. Created a new tagline, "Strategic SAM Simplified," which combined an industry acronym with their company focus. See online
Bridgelux, LED Lighting Developer
This company develops leading-edge LED sources. Their About Us page did not express the true innovation they bring to their market, so I rewrote the web page to read as a beacon of light. See online
Open River, Corporate Recruiting
The services and CEO of this high-level corporate recruitment firm are bold, so that's how I wrote their website. I gathered ideas by interviewing the principal recruiter, a client and a candidate. When the copy was signed off, I gave detailed direction and stock photos to the web developer. See online
KeepSafe, Mobile App Developer
Digital privacy is a hot topic, especially for a company that makes a privacy mobile app. I wrote a Customer Privacy statement for their website — as a hug-filled introduction to the legal mumbo jumbo — as part of their company rebrand. See online
CREDO Mobile, Cell Phones & Social Progress
A for-profit company with a non-profit agenda, using phone and service sales to generate money for progressive causes. I cowrote the web pages that explain their business model and social initiatives they've funded. See online
FirstJob, Entry-Level Recruitment
This startup sourced entry-level talent for job placement in the tech industry. They reached a growth point that required their website to be written professionally. They found me, and I found ways to describe features and services that set them apart from other job sites.